LOCAL SUPPORT

Toyota and Lexus Carlsbad partnered with USA Surfing as sponsors of the USA Surfing Championships and needed a :30 broadcast spot that reflected their shared commitment to the local surf community. With a fast turnaround and two distinct brands, the challenge was to unify both dealerships under a single, cohesive concept. The resulting spot blended the visual language of Toyota and Lexus into one narrative, celebrating local culture while delivering a polished, broadcast-ready piece that ran throughout the week-long live event.

In addition to the broadcast spot, I led on-site event coverage, capturing photography and producing daily video recaps throughout the championship. Content was designed for real-time social publishing, extending the campaign beyond the live broadcast and keeping both brands consistently present across platforms for the duration of the event.