SQUEAKY CLEAN

Eco Friendly Auto Spa launched as Toyota Carlsbad’s new car wash brand and needed a complete visual and experiential system—everything but the logo. I art directed and designed a cohesive brand rollout spanning digital, physical, and in-location touchpoints. This included a new website, brand voice, and the tagline “That’s the sound of squeaky clean,” which became a unifying idea across customer-facing materials. The concept extended from service air fresheners to on-site signage, internal employee dress and grooming guidelines, and video coverage of the grand opening—creating a consistent, end-to-end brand experience from launch day forward.